6 of 7 people found the following review helpful:

This book will become a classic, January 30, 2011

What a pleasure to have Ben Hunt’s work finally available through a conventional publisher, in a form that will make his ideas available to more readers.

Hunt’s first book, Save the Pixel, is a self-published document that has been available only online.

Until recently, Hunt and his business, Scratch Media, have been best known for their contribution to thinking about how to create simple website designs that focus on achieving well-defined goals with great economy.

Convert! broadens the scope of Hunt’s prior work. It is a valuable resource for anyone interested in improving the effectiveness of a commercially oriented website.

Hunt presents an excellent synthesis of ideas from many interrelated fields, including design, copywriting and search-engine marketing.

The ideas he shares are far from commonplace today, though I believe in the not-too-distant future better marketers will apply them almost universally. Someday reviewers may write that the ideas in the book are not new. If so, it will be only because the book’s influence promises to become so pervasive.

Hunt’s writing is clear, readable and accessible. I read it once in a few hours and have been rereading it with pen in hand to note all of the great ideas I can put to work immediately.

This book is a treasure for marketers who want to create a standout presence on the Web. And its price makes it an absolute bargain.

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