Creating a “buzz” around products, services, businesses or an event is a demand from all clients. There’s no social media marketing wand that someone will wave and a aim audience will mechanically start hitting your site. And what works for one brand may not work for a different.

The formula of producing buzz doesn’t start from making a Blog or producing a video, it’s a social media strategy that encompasses social media and word-of-mouth commercialising. We have accumulated a list of social media tools that callers use to build their social media marketing mixes.

1. Blogs

Web logs have become a great instrument for social media marketing. First because, if optimised right, they can be used to drive traffic to a website. A good blog will help in producing internal links, fresh article, active community, or non-search engine hits.

Examples of popular blogs where you can create your account are: WordPress, Blog.com, Bloggers.com, Typepad, etc.

2. Microblogging

Like blogs, microblogs advise huge opportunities for business endorsement. That’s both through content consistency and good optimisation. Two of the most used are Posterous and Twitter.

3. Internet Video

The importance of online videos has rapidly expanded during the last few years. To read more on this topic, have a look at our blog on The Growing Importance of Online Video. Popular video partaking websites include YouTube and Vimeo.

4. Photosharing

Social media is all about sharing! Hence, there are numerous platforms that allow photo sharing with your friends. A few of them are: Flickr.com, Memeo.com, and Photobucket.com.

5. Podcasting

Podcasting is part of the new media instruments that are offered to both advertise your brand and your products/services. Check out Blip.fm or RadioPodcast.fr.

6. Presentation Sharing

Another great way to put your brand’s name in the foreground is by offering presentations on topics of interest for your audience on presentation sharing websites. They are progressively gaining in fame nowadays. A few of them are: SlideShare.net, MyPlick.com, Scribd.com, or AuthorSTREAM.com.

7. Social Networks: Applications, Fan Pages, Groups, and Personalities

Social networks are the place to deliver and promote yourself as well as to keep in touch with your aimed audience.

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